hitokirivader on DeviantArthttps://www.deviantart.com/hitokirivader/art/Optima-27221335hitokirivader

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Optima

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For this experimental typography project for ART 244, we were encouraged to use only type of a single typeface for each square composition and were not allowed to use any imagery or color. This time the goal wasn't so much to sell the font but more to showcase the flexibility of its use. We started out creating fifty thumbnail sketches and then selecting about twenty of them to make comps. Seventeen of mine went to print into my book, but I'm only uploading a selection that I feel was completely original. We had to use any or all of the following text:

"Legibility and readability are commonly used words in the world of type. Legibility refers to the reader’s ability to easily recognize letterforms and the word forms built from them. (We don’t read from recognizing one letter at a time, but by recognizing the shapes of whole words and phrases.) Readability refers to the facility and comfort with which the text can be comprehended. Text with good readability must also be legible, but mere legibility doesn’t make text more readable. A book is more likely to be a “page turner” if its type is pleasantly readable—badly set type wears a reader out."

This piece used the typeface of Optima Bold.
Image size
720x720px 115.55 KB
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